Overview

Falcon Insurance Company (Hong Kong) Limited is a wholly owned subsidiary of Fairfax Financial Holdings Limited (www.fairfax.ca), a financial services holding company with its corporate headquarters in Toronto, Canada. Fairfax is listed on the Toronto and New York stock exchanges under stock symbol "FFH". Its assets exceed US$26 billion (HK$200 billion). Fairfax employs about 10,000 people worldwide, and has operations in North America, Europe and Asia. Through its subsidiaries, Fairfax is engaged in Property, Casualty, and Life insurance and reinsurance, investment management and insurance claims management.

In 1998, Fairfax launched its direct insurance presence in Asia with the establishment of Falcon Insurance in Hong Kong. Through acquisitions and organic growth, Falcon Insurance Company (Hong Kong) Limited now ranks amongst the territory's major general insurance companies, numbering amongst its client base many of Hong Kong's leading corporations.

Falcon is led and staffed by a highly qualified and experienced team, which understands the needs of the local market, and is able to make decisions locally to meet those needs. It also gains the benefit of being able to draw on the Group's extensive resources in areas such as product design, technology, systems, actuarial, and the exchange of ideas and information.

Challenge

When Falcon began mapping out its new Web strategy, the company had a variety of brochures and application forms throughout its operations. One of its top priorities was to be able to distribute content freely among all of its Web properties. To meet these business needs, Falcon needed a suite of content management and portal software that could readily integrate with the company's existing technology and scale to handle Falcon's future demands.

Solution

With the help of Helix content management and portal technologies, Falcon Insurance Company has established its public-facing Internet site as an easy-to-use Web site that serves to advance the company's brand identity, increase customer satisfaction and generate added revenue. Also, Falcon has created employee Intranet and partner Extranet portals that support more efficient information sharing and productive business processes.

Benefits

Web content updates follow a repeatable approval process and can be posted within hours. Customers have continuous access to product and service information online, reducing the need for telephone support. Automated routing of customer inquiries helps Falcon convert 10 percent of Web referrals into sales. Customer Extranet portal enables self-service access to important data.