Products - Web Site Analytics
Running a successful online business requires you to continually manage, measure and optimize your web presence. Understanding where your visitors are coming from, what content and products they are most interested in and how they are navigating your site are key to improving your online presence.
- Maximize Marketing ROI
Helix Analytics provides a highly scalable marketing analytics platform that lets you track and optimize all of your online marketing programs, from search engine marketing to e-mail and banner campaigns. The reports provided by Helix Analytics enable you to determine which marketing campaigns are most effective in generating revenue, sales and loyal customers for your business. In addition, web analytics service measures each campaign's return on investment so you can determine the optimal marketing mix, the best combination of offers and messages and the right amount to invest in each marketing channel.
- Increase Web Site Effectiveness
Helix Analytics provides in-depth reporting to help businesses streamline site navigation processes and eliminate bottlenecks. Helix Analytics highlights what visitors are clicking on, how long they are on each page, how they navigate around the site, and provides detailed insight into how they interact with your web site forms. By understanding what visitors do while on your site, you can begin to refine your online strategy to ensure that your visitors are presented with the most optimal experience possible.
- Powerful Campaign Analytics
Track the performance of all your online marketing initiatives, including pay-per-click keyword buys, banner ads, e-mails and affiliate programs. Helix Analytics campaign auto-sensing functionality enables you to measure all your marketing campaigns with little maintenance. You can also use a variety of cost models, such as cost-per-click and cost-per-acquisition, depending on the campaign.
- Internal Search Tracking
Discover your most common internal search terms, including their effectiveness at converting visitors into buyers. Fine-tune your messaging, merchandising and promotions to better address your visitors' needs, while increasing site conversion by understanding what your visitors are looking for.